Audeince Profile

Kid Ink

Audience Profile:

Age: In the mainstream industry, this genre of music and artist appeals mostly to 11-25 year olds as a younger audience can relate to the artist and see him potentially as a role model or an influence. Alternatively, the older end of the age bracket may hear the artist songs when they go out.

Gender & sexuality: Heterosexual males are the artists main target audience however; the artist is also popular with the opposite gender/ sexuality. The main target audience can relate to the artist the most and can be influenced by his style and music as it is easier for them to relate to him.

Ethnicity: The primary demographic of this artist is typically African American males as most of their music relates to black history/politics and popular African American sports such as basketball etc. However, its success in the mainstream has grown and has become very popular with other ethnic groups now as well.

Class: A social grade C1 possibly C2 would be the artist’s typical audience as the messages from the artist would appeal more to this status than an upper class status. The artist and music culture focus on money and power which appeals more to a lower middle class audience regardless of age, gender etc.

Uses & Gratifications: The artist’s music and music videos will usually provide the target audience with entertainment as they are able to reflect on the artist’s style. The artist’s music videos are usually highly anticipated by fans as they are always entertaining and extravagant which creates a topic for the audience to talk about with their friends potentially.


Certain music videos appeal to specific audiences depending mainly on the genre and whether the music video is a narrative, performance or concept based. Most of the artist above's music videos are concept based where a single idea, usually seen as being surreal to the audience is presented to the audience. The purpose of this style of music video allows the audience to be entertained by what or who (the artist) is on the screen and is easy watching.    

Genre can have an impact on audience for example, some audiences grow up listening to the music that their parents listen to based upon culture/ ethnicity etc. In this case, hip-hop/rap is found most appealing to lower class African American males typically because artists like Kid Ink will talk about when they were young and where they grew up in his songs, this particular audience are able to relate to his life before fame and could see him as a role model.